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Hello! I'm Natalia Figueredo
Have you ever wondered why there are stories that capture your attention from the first moment and then you are left wanting to know more?
Well, this is one of the questions that immersed me in the fascinating world of words and their power to connect with people, their stories and emotions.
Over time, this simple curiosity became the driving force of my professional training and my passion for writing texts that guide, persuade and inspire.
I am convinced that digital writers and editors have more things in common than the correct use of words, since empathy, creativity and narrative are needed to transmit a message or tell a good story.
Education
2024
Postgraduate in UX Writing
SHIFTA by ELISAVA
In this training I had the opportunity to learn about the roles, principles and methodology of UX writing. With these resources I learned to create micro texts to guide the user through an interface and improve their digital experience, without losing sight of business objectives.
2021
Digital Advertising Specialist
central University
I learned digital marketing fundamentals, methodologies for planning and implementing campaigns on different platforms; tools for campaign management, skills to create persuasive content, analyze data and identify opportunities for continuous improvement in each strategy.
2019
Professional in Literary Studies
Autonomous University of Bucaramanga
This has been a great opportunity to understand the language in depth, analyze texts critically and reflectively, learn creative writing resources (storytelling) and connect with the target audience with a memorable message.
2017
Academic and cultural exchange
Federal University of Uberlandia
Este intercambio me permitió conocer el valor de la diversidad cultural y sus diferentes formas de interacción. Un valioso aporte a la hora de crear textos para usuarios de diferentes países y al mismo tiempo para trabajar con equipos multiculturales.